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Boosts its overseas hair care business with the Arctic Fox brand.
September 8, 2021
By: Charlie Sternberg
Associate Editor
LG Household & Healthcare has purchased a 56% stake in Boinca, a California-based vegan hair dye manufacturer, at $100 million. The purchase is intended to boost LG’s overseas hair care business and strengthen its competitiveness in the premium hair care product market. Boinca owns high-end hair color dye brand Arctic Fox, which is popular among young customers thanks to its successful social media marketing and its opposition to animal testing. Furthermore, the vegan, semi-permanent hair dye brand is Amazon’s best-seller in its category.
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